“The Fortissimo Project’s mission is to bring together a diverse group of people based on a mutual love for the arts,” explain Danielle Gagliotti and Emmy Simpkins, founders of the soon to be launched, web-based, creative arts community dubbed The Fortissimo Project, in a written statement. “You may be an artist, a singer, or in a band or hip-hop group…we welcome all, and want everyone to submit their artistic creations for a community to hear and/or watch.”
To announce the official launch of The Fortissimo Project with an authority, Gagliotti and Simpkins have booked an intriguing roster of Garden State favorites to share a stage at Frankensound Studios in North Brunswick, NJ for a single day music an arts festival. The pair christened the event JAM Out Loud, and it’s slated to take place on Saturday July 23rd from 11:15 a.m. to 9 p.m.
The festival (for which $5 advance tickets can be purchased here) will feature 13 acts running the spectrum of genres from conventional Rock outfits, such as the headliner and Ocean Township based Punk outfit Almost There, DJ sets, Rap artists, Hip Hop collectives, and Singer/Songwriters like the Jersey-born musical veteran Mary Water, who’s resided in the artistic hotbed of ’90s, Olympia, Washington, for the last 19 years, only to open the event.
“I Cried Wolf” by Almost There (NEW Music Video)
JAM Out Loud will also feature an open mic segment for anyone in the audience to take the stage and share their creations, musical or otherwise, with the festival patrons, an aspect cleverly designed by the creators.
“King Claudius In America” by Mary Water
“We believe that the dynamic ‘Fortissimo’ does not have to be limited to a piece of sheet music,” the written statement continues, “It could and should be the essence of a community designed for everyone to share their creativity and to allow their work to be loud…That is the point of JAM Out Loud. With various different artists and an open mic, everyone will have fair exposure, everyone will be heard.”
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A great idea? You bet it is. A necessary community building forum of the arts, for the artists, and by those who support them? Undoubtedly. But the question remains, with the economy in shambles, the job market bone dry and depleted, and most post grad collegiates focused on finding employment, why have Gagliotti and Simpkins burdened themselves with constructing an online outlet for Garden State artists…what connection do these entrepreneurs have to make them feel so responsible?
“Growing up in the New York City suburbs, I was always into the music scene,” explained Gagliotti. “All of my friends were in bands, and if you were under 21, that’s what you did , you watched your friend’s bands practice and went to their shows. When I came to Rutgers, the scene was really underground. There was no open forum for people to just express themselves, to be heard, no matter their talent or their skill level. Emmy and I discussed how there needed to be some kind of website and some kind of venue where this could be done.”
“I was a part of many bands and orchestras around Maryland when I lived in Frederick,” added Simpkins. “I took part in a music organization called Music For Unity started by my favorite guitar teacher of all time, Matt Thompson. Music For Unity was a similar event to JAM Out Loud. It brought together multiple bands for a full day of music, but it also brought together different types of people. And I believe that music shouldn’t be just limited to bands, which is why The Fortissimo Project is allowing different artists to come together. It’s all about support.”
“I don’t think you can call yourself a musician or music lover or enthusiast if you don’t support all types of genres and artistry,” Simkins continued. “That doesn’t necessarily mean you ‘like’ them all, but it is still important to support them.”
“We want it to be all about the art and having a good time,” said Gagliotti. “When organizing this music festival, we reached out to everyone, we wanted musicians and artists from everywhere in New Jersey, representing all different genres. I think a lot of people in the current music scene are afraid to have such a diverse line-up because they’re scared of conflict. But we don’t see the acts as conflicting, we see people coming together, bonding over a mutual love for music and art.”
Come join the community at North Brunswick’s Frankensound Studios this Saturday at the inaugural JAM Out Loud festival presented by The Fortissimo Project.
12 – 12:30 p.m. Mary Water
12:40 – 1 p.m. DJ Brostradamus
1 – 1:25 p.m. Glare Novice
1:35 – 1:55 p.m. Cotton (acoustic)
2:05 – 2:35 p.m. Little Devil
2:50 – 3:10 p.m. Fuzzy Math
3:10 – 3:40 p.m. Beat Rock Ent.
3:55 – 4:25 p.m. Doug Rockwell
4:35 – 5:05 p.m. The Lips
5:15 – 5:45 p.m. Doug Bogan
6 – 6:30 p.m. Dirty Mac
6:45 – 7:25 p.m. Of Fate & Chance
7:40 – 8:25 p.m. Almost There