By Chris Rotolo, The Creator
Music Is The Medecine (MITM), a local non-profit that has combated such health related ailments as Post Traumatic Stress Disorder (In honor of the organization’s co-founder and U.S. Air Force veteran James “JD’ Wilson), and raised funds for noble groups like the Sloan & Kettering Memorial Hospital and Cancer Center in New York City (In support of Johnny Hoffman, a good friend of the association), returns this Friday evening to downtown Asbury Park’s latest addition to a burgeoning nightlife scene, The Press Room.
With past events showcasing the organization’s belief that artistic compositions can be the ultimate healing force, MITM has decided to, quite literally, sweeten the pot for patrons by exploring the alleviation prowess of baked goods…and the pleasantries don’t stop there.
“We have a lot in store for this show,” expressed MITM co-founder, and axe-wielder of Asbury Park’s own The Amboys. “And as always, we do our very best to keep all of our events as fun, semi-educational, and ultimately as light-heartedly efffective as possible.”
“There will be a red carpet entrance with “Celebrity Chef” Evan Cianello (see video below) taking pictures with attendees for fun,” continued Effenberger. “We’ll also have games going on inside, and of course since it’s a bake sale, there will be plenty of cupcakes on hand.”
And let’s not forget about the aforementioned musical entertainment. As well as helping to prepare this event, Effenberger and his associates in The Amboys will front a lineup consisting local Indie-Rockers Mad Feather Group, and the Kearney, NJ Cowpunk collective Secret Country, continuing the Press Room’s weekly practice of preserving Friday evenings for the best local talent (SIMGE thanks them for that).
According to Effenberger, this musical bake sale of sorts will act as a precursor to MITM’s third annual Summer concert and fundraiser that will be used as a platform to raise awareness about nutrition as a preventative medicine, the proceeds from which will be donated to a yet to be disclosed farming education program…So please folks, be sure to consume all cakes and candies in moderation on Friday night.
Doors for the event open at 8 p.m. with a $5 donation to be made upon entrance.
NOTE: MITM’s first two benefit concerts raised $3,000 for the Wounded Warrior Project in 2010 and $12,500 for cancer research at Memorial Sloan Kettering in 2011…please come out and lend your support.